Craft Breakfast delivers conveniently pre-portioned superfood breakfast pouches which can be enjoyed as an instant bircher muesli or superfood porridge, designed to help New Zealanders start the day off right with a 1-step-prep breakfast solution.
Craft Breakfast produces an innovative new range of Instant Superfood Breakfast Pouches which are packaged into a Variety Box of 5 different single-serve pouches.
- 5 functional blends per Variety Box
- Ready in 90 seconds
- Serve as an instant bircher or superfood porridge
- Crafted with organic superfoods and local freeze-dried berries and fruit
- 100% plant-based
- No added sugar, flavour, preservatives or other additives
- Also available in a Keto and Gluten Free range
Craft Smoothie is a new division of Craft Smoothie - the national-wide Superfood Smoothie Box delivery service started in 2016 by former Taranaki rugby player, Riki Hoeata. To expand the range of healthy breakfast products, Craft Breakfast was launched at the end of 2020 and delivers direct to the consumer nationwide.
This was developed to:
- Address the gap in the retail market for a breakfast product that didn’t have any added sugars or flavours
- Provide the added convenience of being pre-portioned into single-serve pouches
- Disrupt the breakfast sector with a genuinely healthy and functional breakfast solution
- Introduce a new-to-market concept with the VARIETY BOX format
- Serve as a shelf-stable alternative to our Craft Smoothie Boxes which include fresh produce (for customers travelling, having breakfast in the office or looking for a winter alternative)
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Details
Collaboration
We are open to mutual collaboration ideas
Importing/exporting
We are currently developing a product for the supermarket shelves which will also be exportable
Investment
We are interested in product development and exploring new revenue streams
Production capacity
We are interested in exploring third-party manufacturing options
Research & development
We are interested in product development, packaging development, and manufacturing development
Supply chain
We are always open to new suppliers, nuts, seeds, superfood powders, fresh produce.
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